Promotion advertising differs significantly from consumer francise-building advertising. The latter is long-term in nature and aimed at giving customers reasons to buy. Promotion advertising is short-term. It pushes for the order by providing incentives, coupons, rebates, premiums and contents.
The usual medium for promotion advertising is print. Some big-budget advertisers use broadcast (radio and television) to get consumers to look for their promotion advertising in their local newspapers. As a rule, promotion advertising should be specific and should call only for consumer to perform a desired action. Resist including extraneous points in the promotional ad. Focus on a simple call to action.
For example: Your ad copy may ask the readers to
(1) Redeem this coupon and save $2, or
(2) Buy two packas and get the third one free, or
(3) Fill out coupon and enter sweepstakes to winn $100,000, or
(4) Buy two of the products and receive a free gift worth $10.
Most promotion events are price or added-value oriented campaigns. As such, it is imperative that when writing copy, the ad should appeal more to the wallet than the emotion. Final point: Do not make your redemption procedure complicated and confusing. Avoid have a more that one time of offer wherein the consumer is forced to use math in order to determine which ones make him/her save more money. Your task is to make it easy for the consumer. Avoid having to make them decide. That's too much work for them.
read to:
making-money-with-voice-mail
sell-information-by-mail
business-name
learn-yours-money
115-ways-to-earn-money
service-business
starting-at-home-big-money-business
how-to-get-job-fast
get-rich-without-working
profitable-home-based-business
The usual medium for promotion advertising is print. Some big-budget advertisers use broadcast (radio and television) to get consumers to look for their promotion advertising in their local newspapers. As a rule, promotion advertising should be specific and should call only for consumer to perform a desired action. Resist including extraneous points in the promotional ad. Focus on a simple call to action.
For example: Your ad copy may ask the readers to
(1) Redeem this coupon and save $2, or
(2) Buy two packas and get the third one free, or
(3) Fill out coupon and enter sweepstakes to winn $100,000, or
(4) Buy two of the products and receive a free gift worth $10.
Most promotion events are price or added-value oriented campaigns. As such, it is imperative that when writing copy, the ad should appeal more to the wallet than the emotion. Final point: Do not make your redemption procedure complicated and confusing. Avoid have a more that one time of offer wherein the consumer is forced to use math in order to determine which ones make him/her save more money. Your task is to make it easy for the consumer. Avoid having to make them decide. That's too much work for them.
read to:
making-money-with-voice-mail
sell-information-by-mail
business-name
learn-yours-money
115-ways-to-earn-money
service-business
starting-at-home-big-money-business
how-to-get-job-fast
get-rich-without-working
profitable-home-based-business
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